The project
Apply the graphic standards of the new Beneva brand to all La Capitale Insurance and SSQ Insurance collateral, following their grouping to represent the new entity.
The challenge
The new Beneva brand standards guide was developed by the creative agency for communications campaigns and included some sample applications for collateral. Our mandate was sizable:
- Convert all marketing materials from La Capitale and SSQ to Beneva’s new graphic standards.
- Participate in the development of the style guide for this category of print and digital materials.
Action was required quickly within a tight schedule where both the budget and deadlines had to be strictly adhered to.
The approach
As the brand’s graphic standards were constantly evolving, we assigned two brand champions at the outset of the project to ensure consistency in all deployments, which were to span more than two years. Working in pairs for a project so large is standard at m&h.
- To facilitate communication with the many in-house teams involved in the various projects, an m&h project manager was outsourced to act as a bridge between the client and our studio.
- Daily scrums were also set up to monitor the status of all the projects to be carried out in concert, reflecting the diligence we bring to every project.
- To facilitate approvals, our Workfront Proof tool proved key to speeding up the delivery process.
The result
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1,000+ assets for La Capitale.
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1,750+ assets for SSQ.
Including forms, riders, promotional material, web banners, social media videos, blog posts, editable PDFs, flyers, brochures, inserts, business cards, leaflets, claim letters, PowerPoint and Word templates, welcome guides, Canada Revenue Agency-specific documentation and forms, annual reports and financial statements.
