Expertise
Relentless use of marketing technology: Fueling velocity
Our approach
Smart tech, smarter results
At m&h, cutting-edge marketing technology is at the core of everything we do—because velocity isn’t just a goal, it’s a necessity. We integrate and operate a robust tech stack that includes Adobe Workfront, Adobe Experience Manager, Salesforce, and DAM systems to streamline production and elevate performance.
We’re strong believers in automation and AI, and we’ve seen real, measurable results from putting them to work.
Here’s how we embrace technology and leverage AI to stay ahead:
- Leveraging DCO (Dynamic Creative Optimization) for personalization and contextualization of your message, keeping it relevant to all your audiences
- Generating automated backup images for web banners
- Automating content integration for specbooks, catalogs or any large document – no more time-consuming cut & paste
- Customizing reporting with Workfront for real-time insights of projects and budgets
- Enforcing consistent metadata and nomenclature strategies across teams with AEM and DAMs
- Maximizing the use of generative AI and automation to drive localization and personalization across formats—imagery, copy, and more—boosting campaign velocity without compromising quality.
With the right tools and a strategic approach, we keep everything running smoothly, ensuring your campaigns reach their audience faster, with precision and impact.
Related case studies
Other expertise
Expertise
01
Optimizing workflows
We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.
Expertise
02
Fast Track
Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.
Expertise
03
Asset-based rate cards
Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.
Expertise
04
m&h and Adobe alliance
When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.
We can’t wait to meet you
Got a project? Let’s hear about it.
Montreal Office
Jean-Philippe Samson
Business Development Director
Toronto Office
