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Case study RPM Bad Cinderella front of house

RPMBroadway show promotion

RPM is an independent New York marketing and advertising agency that specializes in promoting Broadway shows and other Live Entertainment properties. RPM, an m&h client for six years, has developed a true partnership with the m&h team. m&h has become an extension of RPM’s creative studio, providing a coherent and integrated approach that aligns with both the creative vision and brand identity of each show. We creatively adapt and produce promotional assets for shows presented in the U.S., Toronto and, occasionally, in Europe and Oceania.

Deliverables
  • Animation design
  • Creative design
  • Front-end development
  • Infographic design
  • Integrated management
  • Photo retouching
  • Prepress
  • Proofreading
Case study RPM Bad Cinderella front of house
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The project

Promote on average seven Broadway shows annually.

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The challenge

Acting as an extension of their in-house creative studio, we manage many last-minute overflow projects. These are often characterized by tight and sometimes conflicting deadlines, especially when a show is new and everything must be created from scratch.

We have to be agile and work in symbiosis with the client, as several rounds of changes are required due to new details arising while the project is underway. Naturally, everything has to fall within the allocated budget.

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The approach

We assigned a small, agile team to work directly with RPM’s studio including art directors, complementing their team in deploying all the components of each show.

  • Our team is involved early in the process, enabling us to fully grasp the creative intent and deliver coherent, impactful design elements.
  • Communication remains open throughout the process, allowing us to be proactive and make any necessary adjustments seamlessly.
  • Our prepress expertise is put to good use to guide the client through the wide range of printed materials deployed for each show.

More recently, we’ve also taken on the production of the shows’ websites, a testament to RPM’s confidence in m&h.

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The result

Annually

  • 3,185 printed assets.

  • 1,365 digital assets.

Including posters, front-of-house of theatres signage, banners, OOH, traditional and digital displays, magazine and newspaper ads, leaflets, complex direct mailers, merchandising, social media, table books, playbill booklets, and websites.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on automation and AI and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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