Case studies Sid Lee RONA spring OOH Full tramway wrapping

Sid LeeRONA spring 

As long-time partners of creative agency Sid Lee, we’ve been their in-house studio for all their production needs for over 20 years. To ensure optimal adherence to creative concepts, our expert artisans remain in direct contact with creative directors and art directors to bring their creative vision to life and make their clients’ brands shine.

Deliverables

  • Creative retouching
  • Infographic design
  • Prepress
  • Proofreading
  • Technical retouching
Case studies Sid Lee RONA spring OOH Full tramway wrapping

The project


National ad campaign for the seasonal promotion of RONA hardware stores.

The challenge


This spectacular ad campaign creatively showcased an array of seasonal products on sale at Rona. The concept was based mainly on striking photomontages, with strategic integration of the brand in a portion of the visual mimicking its logo. We had to:

  • Transcend the artistic approach, still in the draft stage, to be fine-tuned during production.
  • Create realistic photomontages from several stock images, harmonizing the colours and contrast of each element to create a coherent and visually appealing whole, while highlighting the brand outside its usual blue frame.
  • Perform technical work on the resolution of each image in prepress to keep the large-format display striking.

The approach


The campaign was a high-stakes effort, as it required:

  • Delivering flawless visuals while considering the technical aspects of adapting them to various campaign surfaces and campaign supports.
  • Producing creative adaptations in record time. This is where the strength of the m&h model comes into play: the ability to assemble multiple experts into an agile, dedicated project team instantly.
  • Working in a Fast-Track model, allowing the Sid Lee team to collaborate directly with each expert on the Workfront Proof platform, refining every detail of the photomontages until the desired final result was achieved.

The autonomy, proactivity and experience of our designers, retouchers and prepress experts enabled us to deliver exceptional-quality work in time for media distribution. It was a tremendous team effort.

The result


  • 149 print and digital assets.

  • Deployment in Montréal, Toronto and Calgary.

  • Displays and billboards, outdoor advertising, streetcar wraps, bus shelter ads, a mural at Berri-UQAM metro station, REM transit station displays, Montréal and Calgary bus wraps.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on automation and AI and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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