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A ESG page displayed on a laptop, emphasizing the social impact.

National Bank of CanadaESG Report

As a trusted partner of the National Bank of Canada (NBC) for over 10 years, m&h’s graphic designers are committed to meeting the needs of NBC’s 25 different business units. Depending on specific needs, the right m&h experts interact directly with requesters to respond to the many daily requests, acting as brand guardians to create, correct, adapt, edit, write, retouch or suggest alternatives to the visuals received. Our teams of graphic designers and artists ensure that all web content complies with accessibility standards (WCAG 2.2).

Deliverables
  • Creative design
  • Proofreading
A ESG page displayed on a laptop, emphasizing the social impact.
Laptop screen showing the 2022 ESG report cover page.

The project

National Bank of Canada ESG Report.

Multiple report pages displayed on a tablet

The challenge

Each year, NBC publishes its ESG report in PDF format on its website. The annual all-digital update of this sizable report must meet NBC’s own ESG standards.

  • Content needs to be re-evaluated and simplified to ensure an optimal user experience, using interactive features such as buttons and a dynamic table of contents to facilitate navigation.
  • The data is delivered in sections (20 in total) at different times, adding a level of difficulty.
  • English is supplied before the French is approved, with a 30-day deadline that cannot be extended.

We must stay very agile, as it’s like working on 30 projects all at once, each with its own deadlines, to meet the same final deadline for the report.

ESG report icon grid

The approach

Skillfully orchestrated by a production manager, the project was entrusted to our designers and specialists, masters in the art of making complex data comprehensible and appealing.

  • Our designers created illustrations and icons to support the various concepts and energize the presentation of data for the purposes of this digital approach, all in line with NBC’s graphic standards. These illustrations both support the content of the text and visually convey the concepts.
  • The creation of complex tables, containing a substantial amount of data, made the information appealing and accessible.
  • Content restructuring and the addition of an interactive table of contents also added to the browsing experience.
  • The work was carried out with great agility to ensure that each section was delivered in time and that the document’s final deadline was met.
Relative importance matrix according to our stakeholders

The result

  • A 100-page report produced in both French and English.

  • That’s 200 pages of content created in 30 days.

During this project, m&h demonstrated its ability to carry out a large-scale project within very tight deadlines, delivering high-quality results. Leveraging our in-depth knowledge of the brand, our designers were able to create a variety of visuals in record time, ensuring consistency with established standards.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on automation and AI and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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