National Bank of CanadaAccessibility standards
As a trusted partner of the National Bank of Canada (NBC) for over 10 years, m&h’s graphic designers are committed to meeting the needs of NBC’s 25 different business units. Embarking on a major digital shift, NBC called on our experts to adapt its marketing material to the new standards, requiring the digitization of almost all previously printed assets for its branches. Committed to making its marketing materials accessible to all its customers, NBC also relies on our expertise in accessibility, with our teams always up to date on the current WCAG standards.
Deliverables
- Creative design
- Infographic design
- Proofreading
The project
Graphic layout and integration of WCAG 2.0 accessibility standards of two documents: Mortgages and Protecting our Seniors.
The challenge
To meet NBC’s new collateral standards, we had to:
- Convert the 16-page printed Mortgage brochure into a four-page digital document.
- Reorganize the flyer information from a six-panel printout into a four-page digital document.
The aim was to simplify the existing documents to make them more streamlined, rendering them easier and quicker to read, and to design the layout to ensure accessibility (hierarchy of titles, reading order, etc.).
The approach
To effectively support NBC in its digital transition by delivering results that meet its needs while complying with current accessibility standards:
- The designer assigned to the project developed a graphic grid that enabled quick and efficient adjustments of both documents to the new format, ensuring compliance with the required accessibility standards.
- This grid is now used for several other documents, standardizing the tools needed by NBC advisors.
This preliminary approach allowed us to easily adapt to the client’s requirements, providing a clear vision of the steps to follow.
The result
Clear organization of the data, creation of an appealing graphic layout, and application of the following WCAG 2.0 standards:
- Colour adjustment following colour contrast analysis.
- Included file text metadata (title, author, description, language).
- Added bookmarks for document navigation.
- Created document structure and title hierarchy.
- Included metadata for the visual elements (replacement text).
- Properly tagging in the Acrobat file (table of contents, bulleted list, footnotes and references, tables, hyperlinks, etc.).
