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Case Study Coveo Gen AI banners on laptop 1x1

CoveoGenAi

Following an invitation-only call for tenders in spring 2022, m&h was awarded the mandate to work directly with Coveo's team to enhance the brand’s visibility in AI. Our graphic designers work daily on web and social media banners, case studies (multi-page documents showcasing the application of their AI tool across various brands), event displays, illustrations for blogs and other uses, reports, presentations, and eBooks. Tech enthusiasts speaking to tech enthusiasts – that’s m&h.

Deliverables
  • Creative design
  • HTML programming
  • Infographic design
  • Motion design
  • Proofreading
Case Study Coveo Gen AI banners on laptop 1x1
3 horizontal banners features on a tablet in the Wall Street Journal. 3 Coveo banners on GenAI.

The project

A digital campaign in the Wall Street Journal targeting CEOs and large corporations to promote Coveo’s expertise and services in generative AI.

4 vertical Coveo banners featured in the Wall Street Journal.

The challenge

Generative AI is on the minds of decision-makers in major corporations, but they are overwhelmed with options and unsure which one to trust. Coveo, offering the ideal solution, developed a B2B communication plan to build top-tier brand awareness among these decision-makers.

The challenge for m&h:

  • Deliver a powerful message through advanced motion design and HTML.
  • Keep file sizes minimal to ensure smooth distribution across multiple platforms.
Coveo banner displayed on the Wall Street Journal website, highlighting a +20% improvement in self-service within six weeks.

The approach

To ensure the animations and file sizes met the client’s requirements, we enlisted a designer-developer duo.

  • The designer, experienced in motion design, handled the more complex animation elements, while the developer focused on HTML animations.
  • A graphic designer created the final visuals, perfectly aligning with the client’s brand identity, based on a mood board and inspirations provided by Coveo.
  • A project manager maintained close communication with the client to address their needs, ensuring the smooth execution of the project.
  • The use of the SVGator tool to create vector animations in SVG format proved essential in enhancing the quality of the deliverables.
3 mobile banners showing multiple Coveo ads.

The result

  • 45 animated HTML banners produced.

  • 5 static banners produced.

  • 4 digital formats created.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on automation and AI and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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Company

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