Case study Rogers Wrapped in red Yonge Dundas_DOOH unwrapped Case study Rogers Wrapped in red OOH mall

The project

“Wrapped in Red” holiday promo campaign.

Case study Rogers Wrapped in red The Well DOOH Case study Rogers Wrapped in red The Well DOOHunwrapped

The challenge

The holiday season is a key retail sales period for telecom companies, who compete to offer the deals most likely to convert customers to their brand. The promotional period started on Black Friday and spanned to New Years. At any moment, a more aggressive competitive offer can change the game and cause loss of subscription sales, so it was important for Rogers to be reactive and be able to bring new offers to market quickly. Ideally within 24–48 hours. This is not possible with conventional banner routing.

Case study Rogers Wrapped in red DOOH vertical Case study Rogers Wrapped in red print ad in a magazine

The approach

For the retail trade, DCO is key to bringing offers to market lightning-fast. It was the ideal solution to ensure optimal responsiveness for Rogers during the busy periods from Black Friday through to the end of the holiday season.

  • Our designers created banner and social templates that could be dynamically adjusted directly on the media partner’s feed, avoiding traditional trafficking delays with each new offer.
  • To ensure that we could react at a moment’s notice, we modified certain shifts to ensure availability of team members until the evening.
  • We had a standby weekend team ready to spring into action if an emergency arose.

By using DCO and being adaptable, we contributed to the success of this campaign for Rogers.

Case study Rogers Wrapped in red digital banners on various devices

The result

  • 5 offer changes made.

  • 624 other print and digital campaign assets produced.

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Optimizing workflows

We’ve moved beyond the traditional agency-advertiser dynamic, cutting out unnecessary roles to streamline collaboration and maximize efficiency—especially for mid- to lower-funnel campaigns. With real-time tracking, stay in the loop while our MarTech expertise ensures your digital assets work smarter, not harder. It may sound a little odd, but it works.

Fast Track

Our Fast Track model isn’t just a convenient descriptor. We use advanced technology and specialized expertise to accelerate speed to market. By cutting out unnecessary stages and roles, we let talent and technology do the heavy lifting. With direct access to our senior designers and copywriters, you get faster turnarounds and more responsive collaboration.

Cutting-edge technology

Velocity isn’t just a goal, it’s a must. We integrate and operate a powerful tech stack to streamline production and boost performance. We’re all-in on automation and AI and have seen real, measurable results in action. With the right tools and a smart strategy, we keep things running smoothly, delivering your campaigns faster, with precision and impact. Boom.

Asset-based rate cards

Our asset-based rate card model replaces hourly rates and FTEs, cutting down on account and project management time. This approach generates efficiencies, especially for retail clients. With our real-time client dashboards, you get full control over your budget and can easily track content costs. No more budget headaches.

m&h and Adobe alliance

When Adobe’s powerful software meets m&h’s expertise, great things happen. Together, we streamline workflows and deliver high-quality content with tools like Workfront, Creative Cloud, and Experience Cloud. With post-implementation support, we help clients maximize their tools with training, best practices, and ongoing support to unlock their full potential.

Creative design and content creation

Experts in creative content production like us elaborate concepts for all distribution platforms. We compel your audience to take action with powerful hooks, captivating copy and striking visuals. No frills, just wins.

Infographic design

Someone at m&h is always willing to step in with eye-catching visuals to make your marketing materials stand out from the pack. Whether it’s financial data, complex information, product catalogs or brochures, we’ll make it pop.

Digital content production

We excel in digital production because we’re tech nerds at heart. We bring your content to life or create new ones from scratch, whatever it takes to engage with your customers. Complex banner animations, CRMs, DCO, none of it’s rocket science to us. Consider it done.

Print production management

We transform your ideas into perfect prints, managing every detail with precision, from file production to installation in showrooms, kiosks and more, for a result that will impress everyone.

Image retouching and editing

Did it rain on the day of your photoshoot? Have your products undergone a makeover since taking photos of the samples? Our team of image retouchers love a good challenge: photo enhancements, removal or insertion of graphic elements, complex photomontages, 3D models, your brand will always look good in the spotlight.

Motion design and video editing

Static images are one thing, but video assets leave an impression. Our experts in motion design and video editing create dynamic graphic animations and engaging video montages that instantly capture your audience’s attention on every platform.

Copywriting and translation

The best campaign is nothing without the right words to express it. Let our language team come up with the quality written content, engaging hooks, precise translation, creative adaptation work and linguistic review that you need for a lasting connection with your customers.

WCAG accessibility standards

At m&h, inclusivity is a core value, not just a buzzword. Our team is firmly committed to meeting web accessibility standards, specifically WCAG 2.2 level AA standards, to ensure that your web content is accessible to people with disabilities.

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Company

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History

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